AICE Media studies- Apple Research Blog

 Sounds that are usually used in apple commercials are background chattering, music. rumbling. cracking. water spraying, glass breaking. voiceovers, etc. They use these sounds to give emphasis on certain noises that are not very emphasized by just using the sounds from the video. Some Cams used in Apple commercials are close ups of the phone spinning slowly camera movements usually spin around the axis of the phone and slowly zoom out as the phone moves in a different direction. This showcases the product by giving all of the angles that are kind to the product and showing what it looks like at its best. There are no costumes used in these advertisements. This is because they are not using the people to sell their product, so most of the time, what they are wearing should not be an issue, just the fact that they are using the phone is good enough. They change their lighting to complement the product by matching the color and hue of the product. This compliments the colors of the product, and gives emphasis on different features of the phone by showing all of the important features and angles in lighting that makes it more noticeable, The only acting used in any of their recent advertisements is only voiceover and people holding the phone to show the product in use. The voiceovers are used to describe the product and its different features that it uses. The only makeup used in recent advertisements is makeup on the people who are in the background holding the phones. This is because while it is important to show the phone, the way the people look also effect whether a person will want to buy the product. The props used are phones, water, tables. camera arms, and more. The editing used in the advertisements use lower or higher lighting. This is used to match the phone and its colors to ensure that the phone looks at its best the whole time. It is also used to create different clips of different angles of the phone. This showcases different angles of the subject of the advertisement so that the consumer knows what they are buying. Another way editing is used is color keying green screens. This makes it so that backgrounds can be successfully edited into a video without having to spend hours cutting and pasting objects. Other ways editing is used is blurring backgrounds, refocusing the camera, using transitions, etc. This creates a focus subject while keeping the privacy of people in the background so that nobody will get upset about being filmed. This is important because if there was no focus of the camera then there will be slight confusion on the subject of the advertisement